Inspiration- When I typed don’t drink and drive into google many images similar to the first one came up. Images with cars and alcohol with the crossed out sign. I liked second image because of the perspective. I liked the third image because it was straight forward and simple.
Sketches-I originally had three different concepts but went with my third idea.
Design 1- For my design I chose to do a combination of the things I liked in the inspiration images. I used a car illustration, a road and beverage images combining each with a statistic.
Final Design- I decided the first design was to busy so I simplified the design by taking out the car and road illustrations and moving/changing the size of the other elements. I like how these came out because they are attention catching and get the message across.
Megan Wade 